Your own BET365 sportsbook style platform

Bet365 was founded in 2000 in a portakabin in Stoke-on-Trent by Denise Coates. Denise developed a sports betting platform and trading team to launch the business online in March 2001. The business borrowed £15 million from RBS against the family’s betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as managing director from 1995. Bet365 sold its betting shop chain in 2005 for £40 million to Coral and paid off its loan to RBS Bet365 has grown into one of the world’s largest online gambling companies with its reported figures to March 2012 showing amounts wagered on sports at £12.2 billion, revenues of £646 million and an operating profit of £116.5 million, whilst paying £130 million in tax to the UK Government.

Commenting on the published accounts, former Stoke-on-Trent Central MP Tristram Hunt said: “This is a great British business success story and we should be hugely proud to have it in the heart of Stoke-on-Trent. This is a company that provides high quality, well-paid jobs for the city, and unlike some other gambling businesses it pays its taxes in the UK.”

Denise Coates, joint chief executive, continues to run Bet365 and is the majority shareholder with 50.1% of the shares. Her brother John, Joint chief executive, runs the business alongside her, with her father Peter holding the position of chairman.

We offer clients our own sportsbetting software with risk management, feed integration from any betting feed provider and we also have the possibility to actually make the front end as you like it.
With this said, our most common request related to the sports betting system is: can you make the sportsbook like BET365?
And the answer is YES, if you want your own sports betting platform as it should be with cloud hosting and your own option to actually set the odds and tweak them yourself, have a look at our product.
From the very first line of coding into our sportsbetting system we have our own in house tech team to tweak, rebuild and add any kind of functions as you want.
The cashout function is allready in the system and you have the possibility to change colours, add images, place live streaming so you can
see the actual match live while playing.
There are no limitations of what you can achieve with our sportsbetting platform.
We have this in 2 options and the first one is that you actually go with a white label setup with our sportsbook and the Softbroke AniMatrix system, its fast and simple and you can choose wether you like the betting only or if you like to add casino, lottery or other services to it aswell.
The second option is for those who allready have their own igaming system but dont yet have a sportsbook, or you do have a sportsbook but you want a more modern one, nicer and more appealing – for example a sportsbook like BET365.
We can provide you with the solution, and you can sit back while we actually develop any functions and design inhouse and integrate it with your system.
Softbroke is not just the regular operator with easy and low cost white label setups, we actually came from development in the beginning and most people dont realize the true potential in having their very own touch, look and feel to the system.
If you need a tryly unique, your own touch and feel to your online casino & sports website fully turnkey with a in house crew who knows every bit of the code without having to check on things with 3:rd party providers constantly, then you should get in touch to learn more about our system and what we can do for you.

Open sourcecode betting platform

Become your own sportsbook operator with our platform

The main difference between a simple white label setup and running your very own platfom is quite big and you miss out on big functions
by going for the white label, on the other hand it´s cheaper and faster though.

With our open sourcecode sportsbook solution you will be able to controll the odds yourself, its your call if you want to raise or lower the odds and if you like you may offer the worlds highest odds if you like, its all up to you.
The sportsbook platform is a cloud based system with endless possibilities with risk management and fully prepared and compatible with BetRadar´s unicode feed.
If you like, you can basically add any 3:rd party data feed provider by mapping the feed into the system without limitations.
With this said, its up to you if you want to keep our standard design or totally rebuild the design to match your ideas.
If you don´t have the manpower or time to rebuild design and functions then we are still here and available to custom build your sportsbook setup as you like.

When owning your own sportsbook you dont have any limitations like a white label client and you dont need to wait for weeks and paying extras,
since this is an unencrypted solution it pretty much means that you can do any changes and add new functions within seconds 24/7.

So what are the big differences between owning your own sportsbook platform and buying a white label & turnkey solution?

The white label solutions is when the operator holds the license and you pretty much borrows the functions, license, payment gateways and game providers and they will take a cut of your revenue, for example its common you start of with 65-70% and then climbing up to around 85% once you earn more money.

When running your very own platform, sportsbook, casino or whatever you will actually be the provider wich offcourse also means initially
a higher cost to start it all but in the long run, instead of having the 65-70% initially you will get 100% from day 1 and needless to say, much more freedom.
What you would need to have is your own system and you can either build this yourself and put a year or two in development, or you can buy the ready to go package from us today and within 14 days you can have your own igaming platform and sportsbook up and running:
If you need license, malta company and other things, we can also assist with this aswell to give you a fully dynamic and working system
and with this you can basically sell your own white label setups to new clients if you like, as you will be the operator!

Softbroke´s open sourcecode sportsbook platform allows you to do whatever you like, if you want to go big, you should have a look at our sportsbook solutions and launch your own operator business today.

Open sourcecode sportsbook platform

If you are looking for a unique sportsbook platform that is not allready all over the market then you should look into our open code
sportsbook solution.
It´s exactly what the title says: Open code sportsbook and basically that means you can do whatever you want with it.

Do you allready have a platform but you want to add sportsbetting?
You want to run your own standalone betting system?
Get in touch with us today to find out more about our open sportsbook sourcecode!

Meet Softbroke on ICE18

Ice totally gaming is a great oppurtunity to get the maximum inspiration and meed new potential business partners from around the world.
Regardless of what you are looking for, ICE has most of it under one and same roof.
See the latest in slots, sportsbook and landbased machines and tons of more awesome stuff.

Softbroke will be attending to ICE and if you are going and want to meet up in person then contact us and we will schedule a time for a meeting
regardless if you want to discuss a potentiall business setup with up or just want to meet us in person for a chat.

Just in time for ICE we have great and new awesome things to reveal wich includes our own gaming platform and sportsbook wich basically means you can plugin any gaming license into this setup and choose your own sports feed and game suppliers and you have yourself a ready to go igame setup.
Allthought it all sounds really simple to just plug and play but if you dont have the previous knowledge about setup integrations, licensing and game providers, then we are here to help aswell.
Basically you can select any game providers, sports feed, 3:rd party games, lottery, bingo, virtual sports or whatever you have in mind and we can integrate anything seamless into the system for you and you can launch just about anything on your own requirements and go with any payment solutions that suits your needs.

Comparing to any regular white label casino & sports setup you will be having more control and you can change and add things as you like instantly,
Save time and money even though this setup is more expensive then a simple white label setup but if you believe in your idea well enough and you dont want any 3:rd party to cut in on all your earnings then this is the solution for you wich gives you 100% profit instead of the standard 65-80% percentage.

With all this said, we did not reinvent the wheel by any means, but we did find a way to get you a full setup as described at a way lower price then any of the providers you will find at ICE totally gaming 2018 and that is a fact and also, that is why we actually tell potential clients to come to ICE and see for themselves and compare with other providers available on place and just to help you on the way you can see the list of all exhibitor attending on ICE totally gaming right HERE.

So once again, if you find the time to visit ICE at london exhibition, feel free to get in touch to book a meeting with us in person.

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