Bet365 was founded in 2000 in a portakabin in Stoke-on-Trent by Denise Coates. Denise developed a sports betting platform and trading team to launch the business online in March 2001. The business borrowed £15 million from RBS against the family’s betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as managing director from 1995. Bet365 sold its betting shop chain in 2005 for £40 million to Coral and paid off its loan to RBS Bet365 has grown into one of the world’s largest online gambling companies with its reported figures to March 2012 showing amounts wagered on sports at £12.2 billion, revenues of £646 million and an operating profit of £116.5 million, whilst paying £130 million in tax to the UK Government.
Commenting on the published accounts, former Stoke-on-Trent Central MP Tristram Hunt said: “This is a great British business success story and we should be hugely proud to have it in the heart of Stoke-on-Trent. This is a company that provides high quality, well-paid jobs for the city, and unlike some other gambling businesses it pays its taxes in the UK.”
Denise Coates, joint chief executive, continues to run Bet365 and is the majority shareholder with 50.1% of the shares. Her brother John, Joint chief executive, runs the business alongside her, with her father Peter holding the position of chairman.
We offer clients our own sportsbetting software with risk management, feed integration from any betting feed provider and we also have the possibility to actually make the front end as you like it.
With this said, our most common request related to the sports betting system is: can you make the sportsbook like BET365?
And the answer is YES, if you want your own sports betting platform as it should be with cloud hosting and your own option to actually set the odds and tweak them yourself, have a look at our product.
From the very first line of coding into our sportsbetting system we have our own in house tech team to tweak, rebuild and add any kind of functions as you want.
The cashout function is allready in the system and you have the possibility to change colours, add images, place live streaming so you can
see the actual match live while playing.
There are no limitations of what you can achieve with our sportsbetting platform.
We have this in 2 options and the first one is that you actually go with a white label setup with our sportsbook and the Softbroke AniMatrix system, its fast and simple and you can choose wether you like the betting only or if you like to add casino, lottery or other services to it aswell.
The second option is for those who allready have their own igaming system but dont yet have a sportsbook, or you do have a sportsbook but you want a more modern one, nicer and more appealing – for example a sportsbook like BET365.
We can provide you with the solution, and you can sit back while we actually develop any functions and design inhouse and integrate it with your system.
Softbroke is not just the regular operator with easy and low cost white label setups, we actually came from development in the beginning and most people dont realize the true potential in having their very own touch, look and feel to the system.
If you need a tryly unique, your own touch and feel to your online casino & sports website fully turnkey with a in house crew who knows every bit of the code without having to check on things with 3:rd party providers constantly, then you should get in touch to learn more about our system and what we can do for you.